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Location: Fordham Law School Building, Skadden Conference Center, 150 W 62nd Street, New York, NY 10023
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Tuesday, May 3 • 2:10pm - 2:30pm
Revisiting Quality Television: The Receptions Of The Audience

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Our research analyzes the perceptions of quality in the Spanish television market. Our aim is to identify the factors associated to quality television by consumers. The study is based in a questionnaire answered by 418 respondents. We use both direct and indirect approaches to measure audience’s perceptions. The research also investigates the influence of socio-demographic variables and the amount of television consumption in the meaning of television quality. Finally we assess how different genres or contents influence the perceived quality of the whole channel.
Authors
AB

Alberto Bayo-Moriones

University of Navarra
CE

Cristina Etayo

University of Navarra
avatar for Alfonso Sanchez-Tabernero

Alfonso Sanchez-Tabernero

University of Navarra
Alfonso Sánchez-Tabernero is President of the University of Navarra where he teaches Management of Media Companies. He is also Doctor in Public Communications (University of Navarra, 1988). He got the Diploma in Business Administration (IESE Business School, 1996). He has been professor... Read More →

Moderators
avatar for H. Iris Chyi

H. Iris Chyi

The University of Texas at Austin
Iris Chyi (Ph.D.) is an associate professor in the School of Journalism at the University of Texas at Austin. Her research focuses on the economics of online journalism, addressing key issues and troubles facing the newspaper industry. Her “Ramen Noodles Theory” suggests that... Read More →

Tuesday May 3, 2016 2:10pm - 2:30pm EDT
Room 408 Law School
  Audiences & Consumption & Measurement
  • Manuscript # 1082
  • Session # C11

Attendees (9)