World Media Economics and Management Conference 2016

In this modern digital world as opposed to the analogue, translating business strategy into business processes has become much more of a challenge. Digital media business processes are now mainly digitized and ICT-enabled. Consequently, today's internet/online-based businesses' environment and management are more dynamic, characterized by ongoing fast changes and severe stakeholders’ pressure. Therefore, the dynamic BM has risen to prominence as a conceptual and contextual tool of ‘alignment’ to fill the gap between corporate strategy and business processes including their web, internet, digital infrastructure, providing crucial harmonization among these organizational layers. A successful digital media business should treat the business strategy, along with their business processes as a harmonized package. Furthermore, the author argues that the BM is an essential conceptual tool of alignment in digital media business. More specifically, it represents an intermediate layer between business strategy and digital media-enabled business processes, fulfilling the missing link created by the complex and digitized environment.