World Media Economics and Management Conference 2016

Within industry cluster studies, especially media clusters have recently gained interest from the scientific and political world. However, there is no common agreement on a comparative framework that integrates the various facets of the phenomenon. After a thorough revision of existing literature, this article proposes a framework into which empirical observations and theoretical considerations can be placed. Within the literature on (media) clusters, this paper finds several parameters: place, proximity, pertinence, profile, path-dependency, policy, and performance. We argue that these seven parameters - 7Ps - provide a solid foundation to grasp the dynamics of media clusters, which are composed of three essential entities: media institutions, media workers and media communities. We argue that the integrative and multidisciplinary framework brings together the existing heterogeneous approaches towards media clusters into one suitable analysis model.