World Media Economics and Management Conference 2016

The strategic management of human resources in organizations contributes to the strengthening of competitiveness and improves the performance of employees. Like any business, media are not an exception to this rule. This article aims to study the role of human resource management practices on innovation and change management within media firms. For this purpose an empirical study was conducted and data collected from sixteen (16) print media companies in Benin. The results of correlation and regression analyses reveal that HRM practices such as training, security of employment and working conditions have positive effects on innovation. On the other hand, compensation as it is practiced does not promote innovation and has rather negative effects on innovation.