Incumbent local news media like local newspapers, weeklies, and local broadcasters see their traditional platforms losing ground and find it hard to make the transition to a sustainable digital model. At the same time new local news initiatives emerge that don’t bear the burden of a traditional business model. These new hyperlocal models try to survive within a local ecosystem that also consists of other media, advertisers, sources, government, businesses and active audiences. For this research we gathered empirical comparable data from more than 30 different hyperlocal entrepreneurial media in three different countries: the UK, France and the Netherlands. We focus mainly on their business model; how they organize content production, what their main revenue streams are and what their costs structure is. We find a high diversity in content production and content strategies but a lower diversity in their revenue model. Those that are most robust don’t use banner ads as their main source of income but rather rely on more creative and diverse income streams like partnerships, native advertising or sponsorship. In the business life cycle the hyperlocals in our study seem to move towards the maturity phase.